It started with a vision of spontaneous communication. It's so simple to contact your friends and family with text messaging. Just type in a name and send a message. But there's a huge limitation. Text messaging doesn't help you contact a business.
"Do you have it in stock? Can I book an appointment? Can we get a table for 4?"
You can call, but who likes making phone calls? They're time consuming and unpleasant. It's time to move on.
Gingr decided you should text any business as easily as you text your friends. Get information, appointments or reservations without the hassle of a phone call, and get on with your day!